Growing lifecycle
This report follows customers from their first purchase, through each move up a size, to passing clothes along through Outgrown.
Lifecycle funnel
- Growing Co. customers12,450
- Repeat customers4,82038.7% of prev.
- Next-size purchases2,14044.4% of prev.
- Outgrown prompts1,38064.5% of prev.
- Donation starts62044.9% of prev.
- Outgrown pickups48077.4% of prev.
- Completed donations43089.6% of prev.
Pickups and completed donations are statuses reported by Outgrown.
Segment by
| Age range | Next-size purchases | Prompts | Donation starts | Completed | Prompt → start |
|---|---|---|---|---|---|
| Baby (0–24m) | 610 | 402 | 214 | 158 | 53.2% |
| Toddler (2T–5T) | 540 | 351 | 162 | 112 | 46.2% |
| Little kids (4–7) | 520 | 334 | 141 | 94 | 42.2% |
| Big kids (8–16) | 470 | 293 | 103 | 66 | 35.2% |